Well I am a business coach!!  So no surprise I might start a post with a huge leading question – Going It Alone????  You certainly wouldn’t be surprised because I help business people to not feel alone. I help business people to achieve their success because they are not alone, but have the help they [...]

A “Fastest Way To Higher Profits” Moment! No matter how much your customers like you, they’re really buying the solutions you offer, and they’re buying to eliminate their pain points.   Remember that your product or service must be of some benefit to them and make their lives easier and/or more enjoyable and potentially relieve [...]

Very interesting article on Forbes by Deborah Sweeney (http://onforb.es/slow_market_marketing) It’s an age-old question that small businesses and corporations alike seem to be divided on at the start of each year and beyond. When business is slow, is it better to market your business more using every marketing and social media tool available or taper off [...]

USP has nothing to do with the United States Postal service. But if you want to make certain you develop a great business with lots of customers, you need to create an effective USP. What is a USP? Unique Selling Proposition!!!! It is your marketing statement which broadcasts who you are to prospective customers. It [...]

(This is the Way to Wealth Strategy #1 – W2WS1; and counting) Let’s begin by turning things upside down. When most business people or sales people are asked about who their target market is, they often respond with a comment about the size in revenue, the number of employees, or maybe the industry they work [...]

Superior training, great products, and generous perks are all wasted if your team has no motivation to work hard. Here are some field-tested tactics managers can use to pump up their people and help them reach their full potential: 1) Show them how they improve customers’ lives. All employees want to know their work is [...]